Serving our Target Market
Offer a product line which meet the needs of our target audience at a competitive price, with superior quality and supported by outstanding customer service. Develop an effective marketing evaluation strategy that focuses on target market and community needs, our Web site's ability to meet those needs, competitive weaknesses, while constantly growing strategic relationships, new and innovative products and services, and sales strategies that will foster continued and sustainable sales growth over time.

 Consumer Market: Defined as family household units, with children or young adults at home, and one or both parents work from home.  They are typically mild Internet users with dial-up accounts from a national ISP such as AOL, EarthLink, NetZero, etc. Our market niche the Inland Empire market area has more that 1.1 million households. Of these households, 62 percent has Internet access. With our online community brand and premium services and low cost access, we are effectively positioned to compete with other Internet Service Providers. 

Individuals: Defined as single individuals living alone or with roommate, may be single parent, working professional or student could work from home, or outside, or both.  They tend to use broadband connectivity and receive service from one of the primary broadband carriers, cable or phone company. They usually have an entrepreneurial spirit, always seeking a business or financial opportunity. 

Non-profits: Small to medium-size not-for-profit community-based enterprises.  They are operated from a small office, or the home, usually by one or two individuals with support from part-time employee or volunteers.  Their Internet access is typically dial-up to save money, may have a static web page and are constantly seeking funding. Usually, they use the Web for informational purposes only. 

Small Office/Home Office (SOHO): Defined as startup operation less than one or two years old, run by one or several individuals who are computer savvy and more likely to have high speed bandwidth connectivity.  Likely to have access with broadband carrier, cable or phone company.  They are also more likely to have static web page without e-commerce capability. The entrepreneur is always strapped for cash, seeking new customers and seeking effective marketing strategies.  

Businesses: Defined as a stand-alone small to medium-size business with owner/franchisee on-site or using managerial or low-wage help. They are represented across industries, service, retail, manufacturing operating with small advertising budget. Likely to have static web page poorly advertised.  They are strapped for cash, always seeking new customers and innovative marketing proposals. Access is probably broadband with cable or phone carriers.